To celebrate Tripadvisor's one billion reviews milestone, and also coming out of a pandemic, the company felt like it was time for a new and bolder future vision. I helped to lead our company's updated brand identity, creating a fresher take on our core visuals that resonates with potential Millennial and Gen Z audiences.
In a series of updates, my favourite was redesigning the iconic Tripadvisor sticker, which is proudly displayed in the storefronts of restaurants, bars and shops across the world. In a move to stand out against competitors, I designed these new stickers with an unconventional shape and used white as a framing device.
See if you spot any of these in the wild!
Social Media Templates
I also developed a series of Instagram story and in-feed post templates using a more minimal and sleeker design, paired guidelines for photography that evoked a sense of playfulness and spontaneity.
Designed an extensive set of easy-to-edit presentation templates that can be used internally and externally.