Project Info — Tripadvisor x GMC
Sponsored by GMC, the "Outdoors Guide" is a summer 2021 editorial package featuring articles about National Parks with the perspective of reflecting on the nostalgia of the great outdoors and the joys of camping and road trips.
Inspired by the idea of pulling off the highway to refuel at small town gas stations, I wanted to bring back that nostalgia of finding those forgotten maps and postcards at the bottom of gas station magazine racks that serve as snapshots of past memories.
_______
Role: Art Director, Designer, Illustrator (IG sticker pack)
Copywriter: Tino Gonzalez-Kakouris
Illustrator: Haley Tippmann
Designed in-house at Tripadvisor
Illustration by Haley Tippmann
Illustration by Haley Tippmann
Social Media & Email Promotion
I illustrated a set of camping-inspired stickers to use throughout our article pages, emails and on our social channels. These were animated into a gif sticker pack for Instagram.
On Instagram Stories, I designed each article cover to resemble a vintage brochure cover. Viewers can swipe up on each story to read the corresponding article.
Project Info — Tripadvisor x Jeep
Sponsored by Jeep, this editorial package features articles inspiring families to go on road trips across the US to discover the beauty of the country.
With a focus on families with kids, I was inspired by the warm, hazy memories of my summer vacations spent with my family when I was little. I created a visual identity featuring bold colours, collages and scribbles to evoke memories of children working on scrapbooks in the backseat of their parents' cars.
Visual Identity
Social Media & Email Promotion
In translating this visual identity across social and email, each article frame is meant to resemble a scrapbook page, enticing viewers to swipe up to read more.
