Designed a digital, interactive playbook for Nike Europe under Marketing Director, Mark van de Boom. By simplifying a complex business strategy into engaging and easy to digest visuals, this playbook is used internally within Nike's marketing teams and externally with Nike's business partners.
Role: Designer (Brand Identity, UI), Copywriter
Marketing Director: Mark van de Boom
Designed in-house at Nike EHQ.
Creative Strategy & Design
Working with Nike directors and managers across Europe, I designed a comprehensive playbook that summarized the new program through a metaphor about a race day. The stages of the program was compared to running laps around a track.
The print and digital versions of the playbook were so well-received that I partnered with Nike’s Digital Publishing team to turn the playbook into an internal app for employees.