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Project Info
Designed a digital, interactive playbook for Nike Europe under Marketing Director, Mark van de Boom. By simplifying a complex business strategy into engaging and easy to digest visuals, this playbook is used internally within Nike's marketing teams and externally with Nike's business partners.
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Role: Designer (Brand Identity, UI), Copywriter
Marketing Director: Mark van de Boom
Designed in-house at Nike EHQ.
![](https://cdn.myportfolio.com/f33b200be8546e47f97927bce4fdc14f/e1795ca6-2d28-4062-a07b-d05c3e6783d6_rw_1920.gif?h=4c5024e5b9ffe3efc36eed752a601841)
Creative Strategy & Design
Working with Nike directors and managers across Europe, I designed a comprehensive playbook that summarized the new program through a metaphor about a race day. The stages of the program was compared to running laps around a track.
The print and digital versions of the playbook were so well-received that I partnered with Nike’s Digital Publishing team to turn the playbook into an internal app for employees.
![](https://cdn.myportfolio.com/f33b200be8546e47f97927bce4fdc14f/ca35472f-4ef4-4fb3-9f95-36f5e46b5c22_rw_1920.jpg?h=7696af26bfe4e44d7269c7bb5d418bf5)
![](https://cdn.myportfolio.com/f33b200be8546e47f97927bce4fdc14f/b23c773d-4f67-4588-a9fd-6cc1ee7a713e_rw_1920.jpg?h=aa84aa2a2b446452840cbe8216cdb3b3)
![](https://cdn.myportfolio.com/f33b200be8546e47f97927bce4fdc14f/def62e60-8f3f-4456-ba0c-b3fd052e6575_rw_1920.jpg?h=243d4460daa138175fa84f4b59051679)
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![](https://cdn.myportfolio.com/f33b200be8546e47f97927bce4fdc14f/0695355a-5a78-40dc-a667-245a02c4d840_rw_1920.jpg?h=7e19604be540cd814811b586c9752a4e)
![](https://cdn.myportfolio.com/f33b200be8546e47f97927bce4fdc14f/f5ca1a76-e0fc-494e-9dd2-8c2c083e977f_rw_1920.jpg?h=2c4e2ac3911f441e1b01e00acadd42ed)