As a designer at Lyft, I designed and illustrated a range of projects that range from emails, social media ads, and branding Lyft's Quality Week and Express Drive programs.
Designed in-house at Lyft.
Emails and illustrations
Design and illustration for various user and driver emails, such as for paid acquisition incentives, Lyft's new Spanish call center and Ride Pass. Built out an illustration library that can be used across Growth Marketing.
Halloween digital campaign
I lead the 2018 rebrand of our digital Halloween campaign, which is Lyft's second busiest night of the year. These include creating illustrations and designs for passenger and driver emails, digital social ads, and in-app console cards for the Lyft Driver app.
Fun fact: these illustration received a shoutout on Reddit!
Driver on-boarding comms
I worked on a large-scale rebranding of the Lyft driver's on-boarding emails for the US and Canada, consisting of over 60 emails. In this redesign, the focus is creating a useful flow to help guide potential Lyft drivers throughout the application process.
Designed landing pages with illustration created by Nick Slater.
A variety of social ad for Facebook, Instagram and Linkedin.
Designed a logo and some swag for Lyft's Engineer Quality Week.