Google Science Fair is a global competition that inspires teens to solve real-world problems with the application of science, technology, engineering and maths. My role included designing and developing the Science Fair branded toolkit, helping to develop the visual identity, art directing videos, designing a trophy and the final Awards Ceremony event in Mountain View, California.
Role: Art Direction, Brand Design
Creative Director: Ken Frederick
Creative Lead: Junko Maegawa
Senior Designer: Tony Lee
Designer: Michelle Lin
Motion Designers: Brien Hopkins, Dylan Casano
Producer: Laura Nichol
Agencies: Instrument, Across the Pond, MBooth, Sparks
The Google Science Fair rebrand takes a new approach in creating a visual system that focuses on shapes that represent a variety of approaches to problem-solving and a broader diversity of perspectives. These shapes are born from the vast range of STEM-inspired disciplines, topics and challenges.
Social Media Promotion
To spread excitement for Google Science Fair, we promoted the event through our social media channels such as on the official @google Instagram channel, and on the @googlesciencefair Instagram, Twitter and YouTube channels.
Created a promotional video and a series of Instagram stories on the @google and @googlesciencefair channels to build excitement about the finalists and around the event.
Designed an interactive video that highlighted each finalist, and a "Meet the Finalists" video that played during the opening ceremony and on the Google Science Fair YouTube channel.
Google Science Fair Trophies
The design of the trophy was a huge spotlight moment for Google Science Fair due event coverage from major news outlets.
Working with a fabrication specialist, we designed these hand-crafted trophies out of custom-cut magnetic wooden and aluminum blocks. The blocks can be pulled apart and rebuilt in different configurations to highlight different approaches to problem-solving.
There are five trophies in total — one Grand Prize trophy, and four runner-up sponsor trophies: LEGO Education, Virgin Galactic, National Geographic and Scientific Explorer.
The Awards Ceremony
Twenty-four global finalists flew to Google's Mountain View HQ from July 26 - 29th 2019 for a four day event that concluded with the final awards ceremony. Below are some experiential and print designs created for the ceremony.
Several major news outlets, such as Forbes, CNN, UNICEF, ABC News, Business Insider, National Geographic and more covered the event and the winners. The Grand Prize went to Fionn Ferreira from Ireland for his brilliant idea of removing micro-plastics from the ocean.