Project Info
Our client, Fun Socks, is a new sock company owned by United Footwear & Apparel Co (an NYC-based apparel supplier for brands such as Puma and Sketchers) that wants to distinguish themselves from the competitive sock market.
Focusing in on the mantra that life is too fun to wear boring socks, we created a new brand identity and launched a campaign that felt youthful, playful and energetic.
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Role: Art Director, Designer (Brand Identity, UI)
Team: Angela Brugioni, Tom Bradel
Agency: Mirror NYC
The Logo
Our goal is to evoke the fun and playful spirit that Fun Socks embodies through the use of playful props and vibrant colours. We chose minimal, solid colour backdrops to focus the the attention on the models and the socks, while setting an atmosphere that borders on the surreal.
Campaign Art Direction
Our goal is to evoke the fun and playful spirit that Fun Socks embodies through the use of playful props, vibrant, attention-drawing colours and intriguing poses. We chose minimal, solid colour backdrops to focus the the attention on the models and the socks, while setting an atmosphere that borders on the surreal.
Digital & Social
Lookbook
Pop-Up Store Experience
