Overview
Puma approached us to redesign their Kith-exclusive Tsugi Shensei sneaker launch. While Puma's initial campaign features The Weeknd, it didn't align with Kith's conceptual stores that focused less on celebrities and more on the experience. Under the Creative Director, I led the redesign Puma's sneaker launch inspired by neon lights and the streets of Tokyo. 

Role: Lead Designer
Creative Director: Angela Bruigoni 
Agency: Mirror NYC
Art Direction
We worked with Kith to recreate a series of new launch visuals that were less-human centered and more sneaker focused. Shot against a dark concrete floor with florescent lights helped to capture the neon noir vibe of Tokyo's nightlife scene. 
Environmental Design
After establishing our new campaign visuals, I designed the launch experience through retail renderings that spans across Kith's stores in Manhattan, Brooklyn and Miami. Working with out production team, I also helped to source materials such as black vinyl wrap and florescent tubing, and art directed the installation of these across all the stores. 
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