— The Brief
Vornado needed to brand a trio of properties in San Francisco's downtown business district, which included the iconic 555 California St building (formerly the Bank of America building), along with 315 Montgomery St and 345 Montgomery St. The client wanted a memorable logo mark to help capture the essence of all three buildings into one. The logo should be sleek and modern to cater to the business and tech crowd in that neighbourhood.
Agency: Lead Designer at MIRROR NYC
— The Solution
I worked with the client to create three different logos based off research from each building. The final logo was influenced by the romanticism of the Art Deco style of architecture, the Sierra mountains and the crossing of the paths of the three buildings into one. The name "315 555 345" was also chosen to pair with the logo.
— The Mood board
High tech, sleek with clean lines, my initial mood board created a lot of excitement for the client!
— The Runner-Ups
The client loved these but there was one logo that was love at first sight...
— The Final Logo
Named, "The Daydreamer," the winning logo embodies a sleek and modern aesthetic, while the circular shape exudes a softness that hints at the romanticism of the three historical buildings.