— The Brief
Designing for Macy's Special Projects includes a unique variety of work ranging from holidays, corporate events and the wedding & gift registry. As a freelance designer, I worked with the department to help art direct photo shoots for campaigns, and to design an intensive body of work that includes postcards, look books and digital ads.
Created: In-house at Macy's.
— Triggered Mailer
A print mailer created for Macy's Registry department to send to newly engaged couples.
— Web Banners
Postcards created to advertise various seasonal sales.
— Newspaper ads
Newspaper ads to promote various causes and holidays that appeared in major newspapers such as The New York Times.
— Magazine ads
Magazine ads to promote various Macy's corporate sales, events and "salute" ads.